What is SEO??

2007-12-07T23:14:00.000-08:00

SEARCH ENGINE OPTIMIZATION (SEO)

Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.
Search Engine Optimisation has been used by large website owners and companies for several years to promote their websites on the Internet. Because you can count how many people come to your website, and compare that with the money from your marketing budget you have spent, it's easy to know that SEO is a cost effective strategy for increasing your business and provides a sound return on your investment.
Every large, well known website is using SEO amongst other online marketing techniques. Wouldn't you like to get the edge on your competition? Would you like to make your website more profitable? Would you like to increase your brand on the Internet? A software program that searches a database and gathers and reports information that contains or is related to specified terms. A website whose primary function is providing a search engine for gathering and reporting information available on the Internet or a portion of the Internet.

75% of Web users primary activity online is search; this is equal to web based email

600 million searches conducted each month in UK

60% of Web users visit search sites every month, more than for any other type of site

Over 75% of web users rely on search engines to find their way around the web

Why SEO is important to your website??

Just imagine that you had established your store in the middle of a huge forest. You didn't bother putting up a sign. In fact, there weren't even any decent roads to get to your store! How much business would you realistically expect? Perhaps a few people whom you’ve pitched to personally will call you to order your services. Over time, they may even refer someone else. But if your direct competitor is situated on a busy intersection, I can guarantee that he’s getting far more new business than you!
However One who has the website thinks that he is capable for placing upon it their sales pitch, enormous amounts of traffic and business will just pour in, (as Internet is global after all)! But, what they don’t realize is that without proper SEO, they may as well be building their store in the middle of a forest, because the many millions of internet users have a small chance of finding it amidst the forest of other sites out there.

Search Engine Optimization seem complicated, but it's easy to find these three basic steps:

1. Definition - Who are your target customers? What keyword phrases do they search for to find what they need?
2. Optimization - Does your website contain the needed content & structure to qualify (rank highly) for those search queries? Is there something that perhaps needs to change?
3. Promotion - Get the word out. Acquire links back to your site from e what you claim to.

How to Select a True SEO Company??
If you're starting to consider outsourcing your SEO to a Search Engine Optimization company, here are a few tip to ensure that you'll be getting high quality SEO:

Ask about what they offer for on-site and on-page SEO, either hands-on or analysis. A quality SEO provider realizes that almost all sites will need modifications to be well optimized - it's equally as important as gathering inbound links.

Ask them how they do their link building. They should have nothing to hide, and it should be very clear that they understand the need to gather high-quality, relevant links (on a regular basis) to produce lasting link value.

Ask for references. Perform the searches for the sites they claim to have optimized, and verify the inbound links. You could even contact the website owner/administrator to find out their opinion of the SEO services provided by the company.

What is their billing schedule? This is not an absolute rule to live by, but a real SEO company should have no problem with charging on a monthly basis. If they require the entire payment upfront, and are providing no guarantees for ranking improvements, you should definitely question their service.

What reporting do they provide? You should expect to receive regular updates on their link building efforts, your search ranking improvements, and website traffic fluctuations. If they don’t offer those reports, find another SEO company!

Do they guarantee anything? No SEO provider can really guarantee top position. However, once you've chosen your keywords, they should be able to estimate their level of competitiveness, and tell you what expect for increases in SERPs and traffic gains, as well as a time frame.

Do your own SEO research. Now, you are outsourcing so that you yourself don't have to spend all the time to do SEO for your own site. However, the more SEO knowledge you can equip yourself with will enable to spot SEO companies that are fake or possibly use blackhat methods.

What type of Qualities should SEO Specialists have??

SEO Specialists are the persons who are responsible for achieving search engine rankings for websites on the basis of certain keywords and generate traffic and targeted visitors for a website. He must be expert in all promotion aspects of search engine optimization. As an expert there are certain types of tasks which are expected from them and an efficient person must be able to handle all these promotion tasks successfully.

SEO specialists should be able to promotes and optimize the website in search engines on the basis of targeted keywords. They should have the required skills to promote a website and implements the basic background for promoting websites. If they know the designing capabilities then they should be capable to design search engine friendly layout of websites. They should be able to perform all on page optimization tasks like using alt tags with images, defining the suitable keywords in these alt tags along with off page optimization tasks.

Make SEO reports

Must be able to generate and handle reports for sending it to clients. It can include monthly reports for clients, keywords reports, links accrued reports, visitors report. Client must be aware about his site status form time to time.

Define Meta tags

Search engine specialists must be well versed to create Meta tags for the website. Define the unique title tag and descriptions and do not ignore the other important tags.

Generate traffic

SEO Specialists are expected to be helpful in generating traffic for the website Increase in traffic results in more business thus resulting in more sales and profits. Generate local visitors and specific visitors. This would help in generation of more leads.

Off page optimization tasks

They must be well versed with all techniques like directory submissions, forums postings, link building techniques and rules for link exchange.

Customer support

As SEO experts they should provide online customer support to the client on special SEO matters as and when required. The things which seem complicated to the client may be easy for him. But he must have the capability to express those in simple terms to the client.

Use White Hat Techniques

Should use White Hat Techniques and Organic SEO methods. If they are not on this track then they had to face inadequate consequences. The site may get penalized or Google may ban such sites in the future if they do not follow the natural or organic methods to promote websites.

Definitions of Blog on the Web:

Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

In simple terms, a Blog is website where you write stuff on an ongoing basis. New stuff shows up at the top, So your visitors can read whats new.Then they comment on it or link to it or email you, or not.