Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.
Search Engine Optimisation has been used by large website owners and companies for several years to promote their websites on the Internet. Because you can count how many people come to your website, and compare that with the money from your marketing budget you have spent, it's easy to know that SEO is a cost effective strategy for increasing your business and provides a sound return on your investment.
Every large, well known website is using SEO amongst other online marketing techniques. Wouldn't you like to get the edge on your competition? Would you like to make your website more profitable? Would you like to increase your brand on the Internet? A software program that searches a database and gathers and reports information that contains or is related to specified terms. A website whose primary function is providing a search engine for gathering and reporting information available on the Internet or a portion of the Internet.
Just imagine that you had established your store in the middle of a huge forest. You didn't bother putting up a sign. In fact, there weren't even any decent roads to get to your store! How much business would you realistically expect? Perhaps a few people whom you’ve pitched to personally will call you to order your services. Over time, they may even refer someone else. But if your direct competitor is situated on a busy intersection, I can guarantee that he’s getting far more new business than you!
However One who has the website thinks that he is capable for placing upon it their sales pitch, enormous amounts of traffic and business will just pour in, (as Internet is global after all)! But, what they don’t realize is that without proper SEO, they may as well be building their store in the middle of a forest, because the many millions of internet users have a small chance of finding it amidst the forest of other sites out there.
Search Engine Optimization seem complicated, but it's easy to find these three basic steps:
1. Definition - Who are your target customers? What keyword phrases do they search for to find what they need?
2. Optimization - Does your website contain the needed content & structure to qualify (rank highly) for those search queries? Is there something that perhaps needs to change?
3. Promotion - Get the word out. Acquire links back to your site from e what you claim to.
How to Select a True SEO Company??
If you're starting to consider outsourcing your SEO to a Search Engine Optimization company, here are a few tip to ensure that you'll be getting high quality SEO:
SEO Specialists are the persons who are responsible for achieving search engine rankings for websites on the basis of certain keywords and generate traffic and targeted visitors for a website. He must be expert in all promotion aspects of search engine optimization. As an expert there are certain types of tasks which are expected from them and an efficient person must be able to handle all these promotion tasks successfully. SEO specialists should be able to promotes and optimize the website in search engines on the basis of targeted keywords. They should have the required skills to promote a website and implements the basic background for promoting websites. If they know the designing capabilities then they should be capable to design search engine friendly layout of websites. They should be able to perform all on page optimization tasks like using alt tags with images, defining the suitable keywords in these alt tags along with off page optimization tasks. Make SEO reports
Must be able to generate and handle reports for sending it to clients. It can include monthly reports for clients, keywords reports, links accrued reports, visitors report. Client must be aware about his site status form time to time. Define Meta tags
Search engine specialists must be well versed to create Meta tags for the website. Define the unique title tag and descriptions and do not ignore the other important tags. Generate traffic
SEO Specialists are expected to be helpful in generating traffic for the website Increase in traffic results in more business thus resulting in more sales and profits. Generate local visitors and specific visitors. This would help in generation of more leads. Off page optimization tasks
They must be well versed with all techniques like directory submissions, forums postings, link building techniques and rules for link exchange. Customer support
As SEO experts they should provide online customer support to the client on special SEO matters as and when required. The things which seem complicated to the client may be easy for him. But he must have the capability to express those in simple terms to the client. Use White Hat Techniques
Should use White Hat Techniques and Organic SEO methods. If they are not on this track then they had to face inadequate consequences. The site may get penalized or Google may ban such sites in the future if they do not follow the natural or organic methods to promote websites. Definitions of Blog on the Web:
